You need to keep your website fresh if you are going to have any chance of showing up on Google’s radar. You know this and you are willing to participate but as soon as your hands hit the keyboard, writer’s block! Most of the time as an entrepreneur, our brain is fried or chasing the next squirrel-of-an-idea that just popped into our heads. With so much going on and so little time, writer’s block can be a common problem with entrepreneurs. Here are a few primers to help you get the creative writing part of your brain engaged.
Tell your story – Why did you get into this business?
Who was your first victim?! – Somebody had to be your first paying customer, how did that happen?
What keeps you going? – Every entrepreneur has an underlying motivator, what is yours?
Become an educator – Explain the benefits of your most popular product or service.
Be a newsie – Share the latest developments in your business, industry or community that interest your readers
Step by step – Tell, or better yet, show clients how to use your product or service
Start a dialogue – Ask for feedback, request pictures, seek advice from your clients, make it fun.
Pick (or create) a day – We’ve all heard of national doughnut day, get the picture?
Throw a party – Share your successes and accomplishments. Been open a whole year? Celebrate!
Cover an event – Not all clients can attend or be part of every event. If you go to an event, become the reporter-on-the-scene.
The great thing about writing is it can force you to take a new look at your business, learn something new about your industry or simply give you a creative boost. Don’t think of writing as a task. Instead, think of it as an opportunity to take a few minutes to enrich your knowledge of your favorite topic… your business. (Adapted from @eBizNut blog post.)